[FFS INTERVIEW] With Fantasy Football Business Developer David Flak

Another trip to the fantasy football office saw us bump into David, head of Business Development at Oulala Fantasy Football. We were lucky enough to get an inside scoop about the development stages that a fantasy football start-up has to take in building its brand, reputation and key business partnerships…


FFS: Hey David, thanks for taking some time out to talk to us at FantasyFootballlStrategist! Can you tell us a little about yourself?
David: Hi FFS, I am 25 and I was born and raised in Paris. I like to play football whenever and wherever I can.

FFS: And David the football fan? Who do you follow? Any particular favourite players? Are you much of a fantasy football player?
David: I am a big fan of Paris Saint-Germain and have followed them for 20 years. Today, my favourite player is Javier Pastore and my all-time favourite player is Ronaldinho of course! These guys have magic in their feet and you can expect anything when they touch the ball. I am sure that you remember their great goals against Chelsea in Champion’s League :)

FFS: Definitely! Both great players! Can you tell us about your journey to where you are today in the fantasy football industry? A little history lesson about David so to speak…
David: I studied in HEC Paris Business School, worked a year in financial markets (HSBC and Deutsche Bank) and created a company in the education field that I sold a year after (not for so much believe me…). Then I became very interested in Fantasy Football, which led me to Oulala.

FFS: You’re head of Business Development at Oulala Fantasy Football, can you tell us what your role involves?
David: My role is very simple : I have to find clients to implement our white label solution. In other words, I spend my day calling football clubs, media and sponsors to convince them that they need a version of Oulala, customised with their own colours on their website.

FFS: What do you enjoy most about your role? and what do you find the most challenging?
David: I enjoy the challenge of the job! No company has stepped forward as a leader in the European market and I believe that white label is the best way to gain market share in the fantasy football market.

FFS: It makes sense, yes! Can you tell us a little about the AS Monaco partnership that Oulala has, how did that evolve?
David: We closed the deal in December and launched the game in early January. AS Monaco and its community are happy with the game so far and we hope they will be the more they play the game. I think it is a good way for a club to entertain their community.

FFS: Sure! So it’s fair to assume that other partnerships are on the horizon?
David: Yes indeed. We have another partnership with a powerful French media (Foot365) that was launched this week. We are also currently in discussion with some English clubs and UK media.

FFS: We’re aware you travel a lot for business, when you’re in the office can you tell us what the atmosphere is like? What do you enjoy most about the working environment?
David: The atmosphere is great in the office. Everyone is working for the same goal : the success of the company. And the best thing in the office is obviously the ping-pong table!

FFS: Tell us where you see the future of Fantasy Football/Sports going…
David: Let’s put it this way : betting on Fantasy Football will be the next standard in the sports betting industry. In order to predict the future of the industry, we should look at the USA: the market is valued at 4 billion with an average growth of 12% over the past 5 years! And knowing that football is the world’s most popular sport, the future is quite bright for Fantasy Sports…

FFS: And finally… could you tell us where you see yourself in 10 years from now?
David: If there is one thing I am sure of, it is that I have no clue about where I will be in 10 years!

FFS: Thanks David! We’ll let you get back to striking up your next big partnership! Cheers.


Business enquiries to David can be made via dflak@oulala.com


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